The New Jersey Community Action Association (NJCAA) turned to The SPI Group for help in creating a consistent professional brand image. NJCAA is the umbrella organization for New Jersey's 23 local Community Action Agencies. These organizations provide assistance to New Jersey's low-income population. A professional, consistent brand positioning is needed to help NJCAA effectively communicate with its member organizations regarding legislative and operational issues. The SPI Group worked closely with NJCAA to create a new logo and develop a consistent design and editorial content for its quarterly newsletter.

The new logo positions NJCAA as a leading non-profit organization and ties together all NJCAA materials. The SPI Group used the new logo to create the overall design of a new member newsletter, Community Action Quarterly. We also provide editorial planning, interviewing and copywriting services to produce the Community Action Quarterly, which publicizes news, achievements and legislative updates to NJCAA's member agencies.