Online Marketing

Case Study: GE Lighting Specifier

The Lighting Specifier is GE Lighting's bi-monthly e-mail newsletter for b-to-b audiences, including lighting specifiers, architects and OEM trade professionals. The Lighting Specifier communicates news related to GE products and new technologies. The SPI Group provides design, distribution and list management services for the e-mail newsletter, which has 5,000 opt-in subscribers.

 


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