| In
an organization as large and geographically diverse as Novartis
Global Technical Operations, clear and consistent communication
is key to the success of ongoing initiatives. To address this
communications challenge, The SPI Group created TechOps World,
a bimonthly internal newsletter, in 2000. The newsletter is
available to TechOps associates worldwide on TechOpsNet, the
organization's Intranet Web site. We produce the newsletter
from start to finish, including editorial planning, research/interviewing,
copywriting, editing, design and layout.
The increasingly competitive nature of the
pharmaceutical market has amplified the need to communicate
news on an ongoing basis. In July 2003, our work with Novartis
Global TechOps shifted to include content production and management
for TechOpsNet, and TechOps World became a monthly publication.
We now produce editorial and graphic content on a weekly basis
for publication on TechOpsNet, with TechOps World serving
as a monthly "at-a-glance" view of all TechOps news.
|